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Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.

Contributor(s): Bryant, Jennings | Zillmann, DolfMaterial type: TextTextSeries: LEA's communication seriesPublication details: Hillsdale, New Jersey : L. Erlbaum Associates, (c)1994. Description: ix, 505 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0805809171; 080580918XSubject(s): Mass media -- United States -- Psychological aspects | Mass media -- Social aspects -- United States | Mass media -- Political aspects -- United States | Mass media -- United States -- InfluenceLOC classification: HN90.M435 1994Online resources: Copyright permission request form. COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
1. News influence on our pictures of the world M. McCombs 2. Growing up with television : the cultivation perspective G. Gerbner, L. Gross, M. Morgan, and N. Signorielli 3. A priming effect analysis of media influences : an update E. Jo and L. Berkowitz 4. Social cognitive theory of mass communication A. Bandura 5. Mass media attitude change : implications of the elaboration likelihood model of persuasion R.E. Petty and J. R. Priester 6. The expanding boundaries of political communication effects J.M. McLeod, G.M. Kosicki, D.M. McLeod -- 7. The question of media violence B. Gunter 8. Fright reactions to mass media J. Cantor 9. The impact of sexually explicit media R.J. Harris 10. Minorities and the mass media : 1970's to 1990's B.S. Greenberg and J.E. Brand 11. Media effects on advertising D.W. Stewart and S. Ward 12. Principles of successful public communication campaigns R.E. Rice and C. Atkin 13. Effects of media on personal and public health J.D. Brown and K. Walsh-Childers 14. Media uses and effects : a uses-and-gratifications perspective A.M. Rubin 15. Entertainment as media effect D. Zillmann and J. Bryant 16. Social aspecs of new media technologies F. Williams, S. Strover, and A.E. Grant
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G Allen Fleece Library
Circulating Collection - First Floor
Non-fiction HN90.M3M415 1994 (Browse shelf(Opens below)) Available 31923000866273

1. News influence on our pictures of the world M. McCombs 2. Growing up with television : the cultivation perspective G. Gerbner, L. Gross, M. Morgan, and N. Signorielli 3. A priming effect analysis of media influences : an update E. Jo and L. Berkowitz 4. Social cognitive theory of mass communication A. Bandura 5. Mass media attitude change : implications of the elaboration likelihood model of persuasion R.E. Petty and J. R. Priester 6. The expanding boundaries of political communication effects J.M. McLeod, G.M. Kosicki, D.M. McLeod -- 7. The question of media violence B. Gunter 8. Fright reactions to mass media J. Cantor 9. The impact of sexually explicit media R.J. Harris 10. Minorities and the mass media : 1970's to 1990's B.S. Greenberg and J.E. Brand 11. Media effects on advertising D.W. Stewart and S. Ward 12. Principles of successful public communication campaigns R.E. Rice and C. Atkin 13. Effects of media on personal and public health J.D. Brown and K. Walsh-Childers 14. Media uses and effects : a uses-and-gratifications perspective A.M. Rubin 15. Entertainment as media effect D. Zillmann and J. Bryant 16. Social aspecs of new media technologies F. Williams, S. Strover, and A.E. Grant

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