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Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. [print]

By: Blaszczyk, Regina Lee [author]Contributor(s): Project Muse | Project Muse []Material type: TextTextSeries: Studies in industry and societyDescription: 1 online resource (1 online resource xiii, 380 pages) : illustrations, plates)Content type: text Media type: computer Carrier type: online resourceISBN: 9781421437262Subject(s): Consumers' preferences -- Great Britain -- History | Consumers' preferences -- United States -- History | Glassware industry -- Great Britain -- History | Glassware industry -- United States -- History | Ceramic tableware industry -- Great Britain -- History | Ceramic tableware industry -- United States -- History | USAGenre/Form: Electronic books. | History. LOC classification: HD9620.T333HD9620.T333.B644.I434 2019Online resources: Click here to access online COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Contents:
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.
Summary: In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.Review: "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book Online Book G Allen Fleece Library
Online
HD9620.T333B537 2019 (Browse shelf(Opens below)) Link to resource Available
Online Book Online Book G Allen Fleece Library
Online
HD9620.T333B537 2019 (Browse shelf(Opens below)) Link to resource Available
Online Book Online Book G Allen Fleece Library
Online
HD9620.T333B537 2019 (Browse shelf(Opens below)) Link to resource Available

Open access edition supported by the National Endowment for the Humanities/ Andrew W. Mellon Foundation Humanities Open Book Program.

The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License

Originally published as Johns Hopkins Press in 2000

Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.

"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.

COPYRIGHT NOT covered - Click this link to request copyright permission:

https://lib.ciu.edu/copyright-request-form

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