Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. [print]

By: Blaszczyk, Regina Lee [author]Contributor(s): Project Muse | Project Muse []Material type: Text

TextSeries: Studies in industry and societyDescription: 1 online resource (1 online resource xiii, 380 pages) : illustrations, plates)Content type: text Media type: computer Carrier type: online resourceISBN: 9781421437262Subject(s): Consumers' preferences -- Great Britain -- History | Consumers' preferences -- United States -- History | Glassware industry -- Great Britain -- History | Glassware industry -- United States -- History | Ceramic tableware industry -- Great Britain -- History | Ceramic tableware industry -- United States -- History | USAGenre/Form: Electronic books. | History. LOC classification: HD9620.T333HD9620.T333.B644.I434 2019Online resources: Click here to access online COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form

Contents:

Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.

Summary: In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.Review: "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 10 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	URL	Status
Online Book	G Allen Fleece Library Online	HD9620.T333B537 2019 (Browse shelf(Opens below))	Link to resource	Available
Online Book	G Allen Fleece Library Online	HD9620.T333B537 2019 (Browse shelf(Opens below))	Link to resource	Available
Online Book	G Allen Fleece Library Online	HD9620.T333B537 2019 (Browse shelf(Opens below))	Link to resource	Available

Open access edition supported by the National Endowment for the Humanities/ Andrew W. Mellon Foundation Humanities Open Book Program.

The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License

Originally published as Johns Hopkins Press in 2000

Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.

"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.

https://lib.ciu.edu/copyright-request-form

There are no comments on this title.

to post a comment.