Crisis management in the age of social media / Louis Capozzi and Susan R. Rucci.
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Item type | Current library | Call number | URL | Status | Date due | Barcode |
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G Allen Fleece Library Online | HD (Browse shelf(Opens below)) | Link to resource | Available | ||
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G Allen Fleece Library Online | HD49 (Browse shelf(Opens below)) | Link to resource | Available | ||
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G Allen Fleece Library Online | HD49 (Browse shelf(Opens below)) | Link to resource | Available |
1. The age of the instant crisis ; 2. Susan G. Komen's "Race for the headlines" -- 3. #DearNetflix: I am cancelling my subscription! Signed social media ; 4. To tweet or not to tweet? -- 5. Bank of America stands down ; 6. The friendly skies turn ugly ; 7. Racing from the storm ; 8. A less than "progressive" approach ; 9. "Refrigerator gate" in China ; 10. Herding cats, the challenge of controlling employees ; 11. Crisis planning in the conversation age ; Notes ; References ; Index.
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
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