Crisis management in the age of social media / Louis Capozzi and Susan R. Rucci.
Material type:
TextSeries: 2013 digital library | Public relations collectionPublication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2013. Edition: first editionDescription: 1 electronic text (142 pages) : illustrations, digital fileISBN: 9781606495810Subject(s): Crisis management | Social media | crisis management | crisis communication | crisis response | crisis prevention | social media crisis | social media | social media strategy | stakeholders Facebook | Twitter | tweet | Linkedin | Instagram | Tumblr | YouTube | public relations | corporate communication | reputation management | risk | natural disasters | accidents | customer complaints | rumors | rumor management | apologiesGenre/Form: Electronic books. LOC classification: HDOnline resources: Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password | Item type | Current library | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Online Book
|
G Allen Fleece Library Online | HD (Browse shelf(Opens below)) | Link to resource | Available | ||
|
Online Book
|
G Allen Fleece Library Online | HD49 (Browse shelf(Opens below)) | Link to resource | Available | ||
|
Online Book
|
G Allen Fleece Library Online | HD49 (Browse shelf(Opens below)) | Link to resource | Available |
1. The age of the instant crisis ; 2. Susan G. Komen's "Race for the headlines" -- 3. #DearNetflix: I am cancelling my subscription! Signed social media ; 4. To tweet or not to tweet? -- 5. Bank of America stands down ; 6. The friendly skies turn ugly ; 7. Racing from the storm ; 8. A less than "progressive" approach ; 9. "Refrigerator gate" in China ; 10. Herding cats, the challenge of controlling employees ; 11. Crisis planning in the conversation age ; Notes ; References ; Index.
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
There are no comments on this title.