TY  - BOOK
AU  - Bryant,Jennings
AU  - Zillmann,Dolf
TI  - Media effects: advances in theory and research 
SN  - 0805809171
AV  - HN90.M435 1994 
PY  - 1994///
CY  - Hillsdale, New Jersey
PB  - L. Erlbaum Associates
KW  - Mass media
KW  - United States
KW  - Psychological aspects
KW  - Social aspects
KW  - Political aspects
KW  - Influence
N1  - Includes bibliographical references and indexes; 1. News influence on our pictures of the world; M. McCombs; 2.  Growing up with television : the cultivation perspective; G. Gerbner, L. Gross, M. Morgan, and N. Signorielli; 3. A priming effect analysis of media influences : an update; E. Jo and L. Berkowitz; 4. Social cognitive theory of mass communication; A. Bandura; 5. Mass media attitude change : implications of the elaboration likelihood model of persuasion; R.E. Petty and J. R. Priester; 6. The expanding boundaries of political communication effects; J.M. McLeod, G.M. Kosicki, D.M. McLeod  -- 7. The question of media violence; B. Gunter; 8. Fright reactions to  mass media; J. Cantor; 9. The impact of sexually explicit media; R.J. Harris; 10. Minorities and the mass media : 1970's to 1990's; B.S. Greenberg and J.E. Brand; 11. Media effects on advertising; D.W. Stewart  and S. Ward; 12. Principles of successful public communication campaigns; R.E. Rice and C. Atkin; 13. Effects of media on personal and public health; J.D. Brown and K. Walsh-Childers; 14. Media uses and effects : a uses-and-gratifications perspective; A.M. Rubin; 15. Entertainment as media effect; D. Zillmann and J. Bryant; 16. Social aspecs of new media technologies; F. Williams, S. Strover, and A.E. Grant; 2
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